In One Clothing

the brief

A beautiful, modern branding and web redesign for a unique clothing retailer based in the UK.

In One Clothing specialise in stunning multiway dresses that are made, with love, in London.

The team already had a thriving ecommerce website designed and built by OH Creative a number of years ago but it was time for a refresh and modernisation with a focus on customer experience. 

We wanted the new branding and website for In One to fully reflect the quality of their London made clothing and their excellence in customer service as well as ensuring an effective customer flow.

visit the in one clothing website

Portfolio: In One Clothing


Portfolio: In One Clothing

web design

Portfolio: In One Clothing


Portfolio: In One Clothing


Portfolio: In One Clothing

marketing materials

Portfolio: In One Clothing
modern, elegant branding

It was imperative that in creating a new brand identity for In One that we ensured it reflected the company’s dedication to quality and customer service.

All of In One Clothing’s line is made, with love, in London, something we felt should remain front and centre.

We teamed a classic serif font with a modern design layout that creates the feel of a high quality clothing label. 

Top tips for design project heaven
a hard-working website

The In One Clothing website is designed to look clean and simple to use for visitors but it must also work hard with a number of key commerce functions required for smooth everyday running of the business.

A key part of our brief was to help visitors understand the ordering process and it must be clear and stress free as many customers are busy brides organising a number of dresses for their bridesmaids.

“This was my second design project for In One Clothing working with the guys at OH Creative.  Working collaboratively with an agency to ensure a fantastic customer experience was my priority and we have achieved great results by working closely towards this objective.  I am really pleased with the new branding and web design, it fits my positioning in the market perfectly.

OH Creative are easy to work with, nothing was ever a problem and I look forward to working with them into the future.

I am very happy to recommend them!”

Sylvie Morton, Founder and Owner of In One Clothing